For immediate release
Travel GHR opens applications for The Conscious Creator, a relationship-driven advisor immersion in Akumal and Tulum
Twenty-five travel advisors will spend five days in a private villa learning relationship-driven curation, destination storytelling, and AI-era search visibility. February 8–12, 2027.
AKUMAL, Quintana Roo, Mexico — Travel GHR has opened applications for The Conscious Creator, an application-only travel advisor immersion taking place February 8–12, 2027 in Akumal and Tulum, Mexico. Twenty-five advisors will be selected. It is not a FAM trip: there are no supplier sales presentations, no swag bags, and no brand-funded agendas.
The program is built on a premise its founder states plainly: an advisor should be able to say they have stood inside the places they sell. Across five days and four nights in a private luxury villa, attendees meet the villa owners, private chefs, and vetted drivers behind a relationship-driven Yucatán itinerary, rather than working from a supplier catalog.
“Travelers are herded through the destinations that should feel rare, and advisors are handed pre-made supplier content that flattens their voice the moment they post it,” said Nicci Grotefendt, CEO and Founder of Travel GHR and Founder of The Conscious Creator. “Relationship-driven travel is not a service tier. It's the driver you know by name and the chef in her own kitchen. That is what makes an advisor indispensable — not as a booking engine, but as a cultural guide.”
Excursions with a locally owned operator
Every excursion is led by Living Dreams Mexico, a locally owned and locally staffed operator across the Riviera Maya and the only excursion company in its service area to offer a 100% satisfaction guarantee. The partnership is deliberate: the program exists to elevate a local supplier, not to give visibility to a vendor paying for it.
The itinerary runs a private catamaran day on the Caribbean (February 9), a Mayan jungle and cenote day including handmade tortillas with a local family (February 10), and the Muyil ruins with a Sian Ka'an lagoon float (February 11), bracketed by arrival and orientation on February 8 and departure on February 12.
Education in storytelling and AI search visibility
Alongside the field days, advisors receive daily instruction from two educators. Nathan Riddle, a direct-response creative director with more than a decade producing video that moves audiences to act, teaches destination storytelling — hook, angle, sequence, and voice. Kha Ly, a marketing technologist with more than twenty-five years of experience, teaches AI search visibility: publishing in an original voice and earning presence inside ChatGPT, Perplexity, and Google AI Overviews.
No certification is awarded. The experience itself is the credential.
Applications and selection
Selection is by application at consciouscreator.app/apply. The investment amount is disclosed upon acceptance. Applicants are evaluated on clear purpose, a concrete plan for applying what is learned, and genuine open-mindedness — not follower counts or sales volume. Selected attendees become founding members of The Conscious Creator Collective, an ongoing community that continues year-round through a private group and future retreats.
Media contact
Nicci Grotefendt, CEO and Founder, Travel GHR — travelghr.com
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