Field notes
Writing on relationship-driven travel, culturally immersive itineraries, and the craft of the modern travel advisor. Published by Travel GHR.

A working definition of relationship-driven travel — the philosophy behind The Conscious Creator — and why it matters for advisors serving discerning clients.

The Conscious Creator is Nicci Grotefendt's relationship-driven training and curated itinerary program for travel advisors in Akumal and Tulum, Mexico. It hands advisors the same personal villa owners, private chefs, and vetted drivers Nicci has spent years building. Applications are open now, with first paid-deposit acceptances going out this week.